About Jip

“Jip Steur, who I have known and worked with for several years, is a winner. His skills and dedication to production are remarkable.”

Dr. Robert Cialdini

Founder, Cialdini Institute · Author of Influence

“Jip is a very pleasant person to work with. He is highly assertive and goes above and beyond to achieve the set goals. I'm very happy to have worked with him!”

Bas Wouters

CEO, Cialdini Institute · Author of Online Influence

“Jip has excellent insight into various matters and remains calm under all circumstances. He communicates in a structured and clear way, making collaboration easy and efficient. Above all, working with Jip is a true pleasure.”

Marieke Westerterp van Vuren

HubSpot and Shopify developer

“While I only got to work with Jip Steur for a short time, my experience with him, his knowledge of Dr. Cialdini's Principles of Persuasion and his ability to get projects completed have all been fantastic.”

Dr. Chris Phelps

US CEO, Cialdini Institute

“Jip and I worked together for a while, and I can honestly say he's got a real talent for turning behavioral science into real-world results. He's not just good at the theory — he knows exactly how to use it to make things happen. Great guy to work with.”

Joris Groen

Author of Online Influence · Design leader and keynote speaker

“Working with Jip during his time at The Cialdini Institute was a pleasure. He possesses a deep understanding of Dr. Cialdini's principles of influence and how to apply the principles to help businesses boost results. I would highly recommend Jip.”

Brian Ahearn, CMCT

Faculty member, Cialdini Institute

“I am pleased to recommend Jip as an outstanding persuasive marketer. With a sharp vision of consumer behavior and a deep understanding of psychological triggers, Jip develops strategies that not only stand out but also drive conversions.”

Geertjan Tromp

Senior visual designer, frogdesign

“I have had the pleasure of working with Jip at the Cialdini Institute. Intelligent, driven, punctual, yet also humorous, insightful, and eager to learn — these qualities define Jip's professional character.”

Scott Brandley

CEO, Shopper Approved · Co-author of Reputation King

“I've enjoyed working with Jip over the years with the Cialdini Institute. He's incredibly sharp and a great thought leader.”

Eily Cartwright

Customer Success Manager, Cialdini Institute

“Jip played a key role in helping us set up our client program based on behavioral science. He is just a great person to work with—friendly, professional, and always willing to share his insights. I highly recommend working with him if you get the chance.”

Stefan Kapteijns

Customer Success Manager, Apostle

“Jip is multi-talented, highly responsive, extremely adept and engaged, and a great person to work with. I strongly recommend him as a marketing specialist and a go-to resource to get things done with efficiency.”

Duane Sprague

CMO, Shopper Approved · Co-author of Reputation King

“I have had the pleasure of working with Jip at the Cialdini Institute. Intelligent, driven, punctual, yet also humorous, insightful, and eager to learn — these qualities define Jip's professional character.”

Roel Elsman

Online advertising expert

“I enjoyed working with Jip Steur at the Cialdini Institute, who turned the principles of influence and persuasion into actual marketing performance. I have no doubt that he will continue to make significant contributions to the field in the years to come.”

Hoh Kim, CMCT

Faculty member, Cialdini Institute

“I got to know Jip during the launch of Online Influence. He was still studying, but he showed that he was ready for real work. It was no surprise to me that he became a key pillar at the Cialdini Institute. Jip is reliable, a great person to work with!”

Stefan van Ballegooie

Teamlead Digital Marketing, Allianz